Traditional marketing clearly defines itself from the digital marketing strategy as it focuses on marketing for retail outlets and physical stores where the advertisement exhibits on radio, magazines, etc. The digital platform exhibits itself through the internet with the help of mobile phones, computers tablets. Social media marketing and digital marketing are used interchangeably. Social media is a subcategory of digital marketing.
Digital marketing embraces email marketing and various other forms of digital advertising in other words any form of marketing using digital medium/channels. Social media marketing is limited by the internet. If the internet goes off there will not be any usage of social media. Social media works with the internet.
The entire world is tied together in an online pool of resources whereas digital marketing is something that could be accessed without internet connections. Users could assess it through offline devices. Social media marketing is two-way communication between users and the business. Some of the digital marketing strategies are one-way communication and it has a limited way to share opinions among the users.
Social media is a computer-based technology that facilitates users to create and share their own content of information. It is a tool that enables users to create and share content through websites and applications Social media is vibrant in nature. The channels of social media provide information to the public in an attractive way. The development of smart mobile devices provides access to the internet with no limited time or place restrictions.
Social media offers various benefits to the people and engages the audience in a timely manner. Social media acts as a bridge to get a network with various parts of the world through the Internet. Social media platforms are collaborative. Social media allow end-users to share ideas and content in various formats. The social media backdrop has been explained in various ways some researchers described it on the basis of procedure and some mentioned it on the basis of shared content. The social media scene has gone constant changes. New platforms are embryonic at express. Snapchat, Pinterest, and Orkut have dissolved in people’s hearts.
The World has shifted from (Web 1.0) technology to (Web 2.0) technology. People surf the internet for information to get knowledge now the paradigm had shifted to us themselves present and share content that is made available to the public. As a result, old information has lost control over the content and distribution. This had led to the whole process of communication being complex. The terms video and picture-sharing, blogs, and microblogs cover wide communication channels. The channels differ in terms of their purpose, while other channels focus on engagement.
Every day provides a new opportunity to develop platforms to work better. Innovative technology makes social media platforms as a challenging application. The mind-boggling statistics show most of businesses were not aware of social media before a few years and they considered it as something to fashion than see it as a standard. The abnormal growth in the social media platforms made businesses to recreate various innovative strategies and made it fix overall marketing techniques.
For citing this article use:
- Sharmila, R. (2020). Social media marketing business growth and its impact on customer engagement.
