EPOS stands for Electronic Point of Sale, these are systems used to record information about sales. In physical stores, such as supermarkets and hypermarkets, transactions between customers and retailer takes place at the point of sale. These computerized systems are based on the bar coding of goods. A specific identifying code number is allocated to every item that a store has in its product range. There is a unique number for every variation (e.g., colour and size) of a product. EPOS in food retail enterprises used to monitor and control stock with an option to perform sales analysis for managers. The data collected about customers using loyalty cards is used to analyse the spending habits of customers and send them offers for the type of products that they buy regularly. There are a lot of advantage of this system, some of which are as follows:
- Shelves are always well stocked, fresh food is readily available and products very rarely run out.
- Customers can be dealt with much more quickly at the checkout.
- Customers receive a fully-itemised receipt.
- Goods can be paid for using electronic funds transfer (EFT).
- Accurate and up-to-date sales analysis information is always available for managers.
- Customer buying patterns can be analysed and used to target customers with offers for goods and services.
For citing this article’ use:
Khan, S. A. (2020). Role of Information and Communication Technologies ICTs on consumer purchase for processed food in India.