Mobile banking is defined as a business transaction conducted through Mobile Communication Networks (Siau& Shen, 2003). M-Banking can offer value to customers through convenience and flexibility by enabling time and place independence (Venkatesh et al., 2003; Kim et al., 2009). Mobile banking is an application of M-Banking which enables customers to access bank accounts through Mobile devices to conduct and complete bank-related transactions such as balancing cheques, checking account status, transferring money, and selling stocks (Tiwari & Buse, 2007; Kim et al. 2009). Mobile devices with a small screen size, limited screen resolution, and uncooperative keypad may make it difficult for the customer to use mobile banking (Kim et al., 2009) Mobile banking as an innovative method for accessing banking services via a channel whereby the customer interacts with a bank using a Mobile Phone. This method is defined by Luo, Li, Zhang, and Shin (2010).
M-Banking allows the bank customer to interact with business in a wireless mode anytime and anywhere with one another. The use of Mobile devices for buying and selling of goods and services is regarded as Mobile banking. Mobile Banking allows making any kind of transactions including service inquiry, transferring of money, buying and selling of goods through internet service on the Mobile phone.
For Citing this Article use:
- S. Addela, ‘Role of Web Based Banking Services in Determining the Continuity Intentions among the Rural Banking Customers An Empirical Analysis’,
