Presence on social media by any business is considered very important. Website creation and developing a social presence on it has a great influence on the competitive edge. Networks like Twitter and Facebook are essential to get in touch with a wide array of audiences. Business who don’t actively intricate themselves in the social media tools are in chances of missing greater opportunities. The main advantage of social media for businesses is fishing targeted customers that it enables you to interact with your customers.
Social media gives an opportunity for the business person to produce the needs of the customer through regular tweets and updates of posts. This helps the companies to set and formulate policies. Social media allow customers to communicate conveniently in a timely manner. It also made the process of collecting feedback easy. Businesses are given the option to look at customer complaints. It facilitates improved responsiveness. In recent years companies are capitalizing more on social media. In this competitive environment, every business must be able to boost online traffic to the website and try to increase sales. Business doers along with competitors must also compete with other digital marketing strategies.
Everyday competition in the business had led to the creation of more marketing strategies. Social network platforms breed more attention among followers than all other forms of traditional marketing approaches. Social media are used to make advertisements creative without making customers overwhelmed by the marketing strategies. Informative posts with advertisements cover a larger part of the audience than traditional marketing campaigns. Social media acts as an effective marketing tool for the business to get in touch with the targeted audience.
Hashtags and keywords help in identifying the potential customer. Hashtags let the customer into a particular page. Businesses can enjoy this option through social media in finding prospective customers. Social media accounts are cost-effective. Social media does not require a huge budget, which makes it fair for small businesses that are competing with well-known brands. The social accounts could be handled easily with affordable rates.
For citing this article use:
- Sharmila, R. (2020). Social media marketing business growth and its impact on customer engagement.