Social Media Marketing
Social media marketing is nothing but a digital platform used by businesses for promoting business brands to a targeted audience. Social media marketing dominates social media and it helps to increase brand is a practice to take advantage of social networks to help a company increase brand consciousness and customer conversion.
Social Media Marketing Opportunities
Social media marketing upsurges credit for brands due to network. It connects the users of social media worldwide and allows people to gather information and create content by the users. Social media marketing contributes firm’s opening to produce grossed mass media. It is consistent and translucent mass media by clients and transforms the longevity of the brand. Earned media interaction is a very powerful medium as it shares only quality content by the user experience. This earned media gives higher recognition to the users of social media platforms
Social media marketing platforms make customers become loyal to the brands. Repeatedly occurring advertisements with many strategies attract customers at large. Even new brands gain the advantage of the various strategy employed by the marketers. Social media allow the option to target audiences in larger numbers. It is very important for companies to actively engage with the audience on these platforms.
Inbound marketing is a technique that brings customers to business without paying prospects attention. Inbound marketing makes an opportunity for the firms to offer useful data to the users and attract customer attention. The main tools for inbound marketing include contented broadcasting, search engine optimization, and social media. Brand presence on social media absence is a big constraint that limits inbound traffic. Social media platforms allow users to share content that is quality in nature and engage customers. It is an effective way to create inbound traffic to the brands. Platforms such as Facebook, Twitter, Blogs, YouTube, and LinkedIn are being used by the business to have control over the business and it creates more traffic to the brand.
Businesses get benefits from Social media marketing platforms through earned media. Traditional media promotes advertisements by investing huge capital whereas social media marketing promotes the growth of the brand through word of mouth. Conversations are driven by the users therefore it promotes inbound marketing. This requires low investment on the part of the company. Social Media is now preferred by consumers for gaining a source of information based on customer ratings and reviews before making any purchase decisions. Social media play a decisive role in discovering consumer needs.
Social media platforms provide data about user demographic and other data to the companies. Information is often is considered as wealth. Businesses get information from social media apps about their customers likes and dislikes. The hashtag helps businesses to target the right audience by followers globally. The social media platform provides an opportunity for the business to get to know about the competitor’s brand and the strategy employed by them. Social media offer a platform to discuss opinions about the brands and also it helps in conducting and getting surveys from the user’s end. Search engines play a main role in social media marketing. Google search engines depend on social platforms to progress the rankings.
Google aims to provide the best search results for its users and it is continuously working for the better advancement of the results. Google always tries to give the best relevant result for the users on search engines. The top two benefits of social media marketing were reported as increased exposure and increased traffic. These days currently Google takes data from social platforms to provide better results for the users. Google mainly focuses on quality work.
Social Media Marketing Challenges
Each and every day tons of competitors’ brands evolve around social media platforms to attract their users and promote their products and services. Numerous changes are made in algorithm and social media strategy to create brand awareness about the products. Creating awareness among the other competitor brand is really a tough job carried by the marketer as every day is a huge competition the business always faces lots of challenges to overcome this and stand still among the other competitors. Managing brand awareness is a big thing that every business has to face it with. These could be easily overcome by well-planned guidelines.
Social media allow users and business accounts to share and update about them. The content on the status has always been a big deal. It attracts large users. Most companies engage themselves with the business content. In recent years on Instagram stories, most celebrities use the status to update their personal stories, and they update about their business on the rest of the page as a permanent posts. Status tends to appear 24 hours. Better content and pictures attract customers in the larger part. Make use of hashtag on the content that looks crispier and attract a larger audience.
It has always been very confusing among marketers to choose what strategy to be involved in the social media platforms almost social media marketing is flooded with lots of creative strategies to attract consumers globally. Marketers always face challenges in deciding on a strategy to be employed in marketing on whether the strategy should be established globally or must cover the audience locally. ‘One Size-Fits-All’ approach most of the time fails in social media marketing. One corporation may benefit massively from a universal strategy. On the other hand, the local strategy could be to cater to the audience of a local culture which could enable you to outweigh the competitors.
The well-comprehended brand guidelines don’t always give assurance for the audience’s expectations. It’s the duty of the marketers to provide a proper channel to look at the need of the customer. Customer queries must be answered responsibly by the brand page. They must keep them updated with the everyday comments section to keep the audience safe.
For citing this article use:
- Sharmila, R. (2020). Social media marketing business growth and its impact on customer engagement.