Websites are often used as a new communication channel, for example, to build a brand, increase awareness, communicate special offers, or shape customers’ opinions. It is important to be able to speak to the customers and get closer to them and serve their needs. The websites have gotten rid of many middlemen that used to be between companies and customers before, and therefore marketers are in direct contact with their customers and should be getting better at knowing them. It is important to know customers’ attitudes and interests. Without a website, a business seems doesn’t exist nowadays. In this modern era, people and companies are on the internet for information. People visit a website primarily to find information and in the business world, information is critical. A business needs to have a website for its customers. It needs to contain information about what your business can do for them. Advantages and benefits of having a website, for businesses can build better relationships with customers. The more informative and updated information on the website, the greater possibility of increasing your sales. A website gives an opportunity to prove your credibility. Having a website gives you a chance to gain more clients that can help your business grow. Website is more environmentally friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. Websites Make it easy to purchase. It is open 24-hours a day, which means that even potential customers with insomnia can be reached at some point during the buying process.
For citing this article use:
- Datta, V. (n.d.). Impact of Perceived Experiential Value on Customer Loyalty of Tour and Travel Websites.