Green Marketing The concept of green marketing emerged in the late 1980s (Peattie & Crane, 2005). Green marketing means designing, advertising, pricing, and distributing goods that have no negative environmental impact. It is an integral plan for minimizing the claim of the consumer and society on the environment in a…
Author: InfoDesk
Mutual Fund Mutual Funds are a vehicle which mobilize investor‟s savings, to invest in different markets and securities, in line with the investment objectives agreed upon, between the Mutual Fund and the investors. It is a pool of money managed by a professional Fund Manager wherein the investors with same…
In enterprises, advances within ICT have brought a slew of cost savings, opportunities and conveniences. This ranges from highly automated businesses processes that have cut costs, to the big data revolution where organizations are turning the vast trove of data generated by ICT into insights that drive new products and…
Sustainable Banking means a bank’s decision to offer its products and services only to those clients who value their societal and environmental impacts (Jeucken and Bouma, 1999). Earhart et al. (2009) included that sustainable banks are focused on providing real growth to the economy and financing those organizations which offer…
Venture capital (VC) is the type of finance that is endowed by individuals or firms at young or nascent firms that show high growth potential for growth in terms of different evaluation criteria, e.g., revenue generation, market capitalization, wealth creation, etc. As per the fundamental financial principle, these emergent and…
Everybody in this world is a consumer. Variety of goods and services is needed right from birth to death. Consumer needs are foundation for the economic operation of any country. It is a proven fact that business makes profit only when goods are consumed or services utilized. This presupposes consumer’s…
A brand is the name of a product. It is the vision that drives the creation of products and services under the name. It plays a major role in modern society. In fact, it is everywhere. It penetrates all spheres of our life: economic, social, cultural, sporting, even religion. Every…
What is Consumer Behaviour? A ‘consumer’ is someone, who recognizes a need /desire, explores for product/service to gratify that need, and consumes it so that the need gets fulfilled. In this process, several individuals might be involved, thereby affecting the process in turn. E.g., a father might buy a laptop…
Insurance involves the pooling of risks and works on the law of large numbers. The Insurance company (Insurer) insures the customer (Insured) against some perils and uncertain events. The Insurance company thus indemnifies the Insured on the occurrence of the insured peril or the uncertain event which has been insured.…
EPOS stands for Electronic Point of Sale, these are systems used to record information about sales. In physical stores, such as supermarkets and hypermarkets, transactions between customers and retailer takes place at the point of sale. These computerized systems are based on the bar coding of goods. A specific identifying…