Green Marketing The concept of green marketing emerged in the late 1980s (Peattie & Crane,…
Browsing: Marketing
Everybody in this world is a consumer. Variety of goods and services is needed right…
A brand is the name of a product. It is the vision that drives the…
What is Consumer Behaviour? A ‘consumer’ is someone, who recognizes a need /desire, explores for…
“Supply Chain Management encompasses the planning and management of all activities involved in sourcing and…
American Marketing Association (AMA) (1985) defined Marketing Mix as „a process of planning and executing…
Electronic commerce, also expressed as e-commerce, employs various information and communication technologies to carry out…
Advertising: Advertising is a marketing strategy used by companies and organizations to promote their products,…
Consumer behaviour research is important to acknowledge the buying behaviour of consumers towards products like…
Agriculture marketing can be easily understood by breaking it down. Agriculture marketing comprises two words…