Browsing: Marketing

Electronic commerce, also expressed as e-commerce, employs various information and communication technologies to carry out…

Agriculture marketing can be easily understood by breaking it down. Agriculture marketing comprises two words…

Over the past decade, one of the most important trends offered by information technology in…

Meaning & Definition of Consumerism Consumerism denotes the attitude of consumers. Consumerism may be described…

In the marketing literature, branding is defined in different ways. Kotler defined that ‘A brand…