Electronic commerce, also expressed as e-commerce, employs various information and communication technologies to carry out…
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Advertising: Advertising is a marketing strategy used by companies and organizations to promote their products,…
Consumer behaviour research is important to acknowledge the buying behaviour of consumers towards products like…
Agriculture marketing can be easily understood by breaking it down. Agriculture marketing comprises two words…
Over the past decade, one of the most important trends offered by information technology in…
Meaning & Definition of Consumerism Consumerism denotes the attitude of consumers. Consumerism may be described…
In the marketing literature, branding is defined in different ways. Kotler defined that ‘A brand…
Carroll proposed a model with the most important component that needs to be followed by…
The commencement of the green marketing concept arises from conventional marketing itself. The increasing concern…
E-commerce is electronic commerce, which refers to the use of electronic technologies, devices, and means…