20th Century has witnessed many changes that occurred in our everyday life. Industrial and technological…
Browsing: Marketing
Service marketing is based on very different paradigms. Since services are highly intangible, its benefits…
Organizations strive to maintain a high Quality of Service (QOS) in order to gain a…
Online channels are playing an important role in connecting with consumers of unexplored markets. The…
Online markets being “dynamic”, and become an integral part of the information and communications technology-intensive…
Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics as shown in…
Definition of Consumer Behaviour Consumer behaviour can be defined as the decision-making process and physical…
Nowadays people create their buying decisions additional intentionally. The social issues of the current environment…
Supply chain management (SCM) is the combination of art and science that goes into improving…
Satisfaction is generally viewed as a broader concept, whereas, service quality focuses specifically on dimensions…